After 11 years working with beauty and health, including a stint doing PR for a skincare and spa brand, I like to think I have a handle on the whole looking good thing. My geek side is all over which active ingredients stimulate collagen renewal (because as you know, collagen molecules are too big to penetrate skin when applied topically). I’ve got the merits of IPL hair removal down to the nanometre. The impact of late nights on complexion and appetite is among my favourite topics. And I know the body’s fuel preference sequence and why fasting doesn’t cause fat loss, like the back of my hamstring. In fact, I’m notoriously soapboxy about specious pseudoscience – which abounds in the beautysphere – in a nice, ‘but if you feel it works’ kind of way. Yet despite my academic nous, the guy at the service station still says I look tired at least once a week, my legs might have been shaved by a Jim’s Mowing apprentice and my body fat percentage hasn’t budged in years. That’s the thing about knowledge – it is power, but only if you also know how to apply it practically. Which is why I’m so excited to launch the inaugural A-Z of Looking Good Face, Body and Skin Bible on behalf of Women’s Health & Fitness magazine. While we’ve enlisted the best health, beauty and fitness specialists to talk about the science behind trends, technology and tricks, we’ve also translated the lingo – from lip plumping to weight loss and teeth whitening – into lay lady terms. Whether you’re a walking Wikipedia or dipping a toe in the myriad ways self-maintenance can yield aesthetic fringe benefits (did I mention our feature on food and shampoo rules to keep your mane in mint condition?), the A-Z annual is your guide to looking good from top to toe year round
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